Making a positive difference.

There’s nothing quite like the thrill of a financial windfall. Especially when that windfall is for an organisation making a positive difference.

Not-for-profits often do it for love, but love won’t keep the lights on. Every organisation needs funding to survive.

I believe in helping organisations that give so much by working with them to ensure they can thrive.

About.

I’ve worked in the not-for-profit sector since 2013, holding senior management and executive roles across fundraising, marketing, and strategic oversight. My experience spans the arts, welfare, disability, and youth sectors, with a focus on driving meaningful impact through clear, practical strategy.

I hold a Master of Business from Deakin University, with a specialisation in not-for-profit management and the arts and cultural sector.

My core interest lies in developing effective fundraising strategies. I take a holistic approach to planning and implementation — considering everything from brand cohesion and website copy to donor engagement, recognition, and retention.

Mission

Helping good people do great work through simple, effective fundraising.

Values

Goodness
Kindness, equality, and doing what’s right.

Practicality
Simple, usable strategies that actually work.

Respect
Thoughtful, inclusive work that honours people, purpose, and impact.

Confidence
Fundraising made clear and empowering.

Integrity
Honesty, ethics, and moral responsibility always.

Get in touch.

Let’s talk about your goals and how I can help you achieve them. ☕️

Located in Walyalup (Fremantle), Western Australia.